The important thing is to take the bricklayer and make him understand that he’s building a home, not just laying bricks.
The business of business is people.
A company is stronger if it is bound by love rather than by fear.
Hire for attitude, train for skill.
Keep costs low and spirits high, and the people of Southwest Airlines will keep LUV in the air.
The essential difference in service is not machines or 'things.' The essential difference is minds, hearts, spirits, and souls.