In time, foods such as hamburgers and ice cream became more than just meals. They became part of American history and culture, touchstones that are almost immediately nostalgic and sentimental no matter how old you are or what part of the country you are from.

With a little more tweaking, we could make orange juice in the orange without any packaging or processing.

Most Americans live on a diet that includes processed fare that is neither fresh nor natural.

If you could eat portions of pine trees, you could eliminate corn in many ways.

My goal is to spread ideas. Trends always start at the top.

In time, foods such as hamburgers and ice cream became more than just meals. They became part of American history and culture, touchstones that are almost immediately nostalgic and sentimental no matter how old you are or what part of the country you are from.

Obsolescence is the key to innovation.