Advice: don't embarrass your bargaining partner by forcing him or her to make all the concessions.
Howard RaiffaThe art of compromise centers on the willingness to give up something in order to get something else in return. Successful artists get more than they give up.
Howard RaiffaMost people, even in simple risky situations, don't behave the way the theory of utility would have them behave.
Howard Raiffa