The best practical advice then is: try to maximize your expected payoff, which is the sum of all payoffs multiplied by probabilities.
Howard RaiffaMost people, even in simple risky situations, don't behave the way the theory of utility would have them behave.
Howard RaiffaThe art of compromise centers on the willingness to give up something in order to get something else in return. Successful artists get more than they give up.
Howard Raiffa