Disputants often fare poorly when they each act greedily and deceptively.

The need is not for the creation of new analytical techniques specially designed for the negotiation process, but rather for the creative use of analytical thinking that exploits existing techniques.

We act like a zero-sum society, when in reality there is a lot of non zero-sum fat to be skimmed off to everyone's mutual advantage.

A final word of advice: don't gloat about how well you have done.

Ideas are incestuous.

The best practical advice then is: try to maximize your expected payoff, which is the sum of all payoffs multiplied by probabilities.

Advice: don't embarrass your bargaining partner by forcing him or her to make all the concessions.