A mediator is an impartial outsider who tries to aid the negotiators in their quest to find a compromise agreement.
Howard RaiffaThe need is not for the creation of new analytical techniques specially designed for the negotiation process, but rather for the creative use of analytical thinking that exploits existing techniques.
Howard RaiffaThe best practical advice then is: try to maximize your expected payoff, which is the sum of all payoffs multiplied by probabilities.
Howard Raiffa