A lot depends on the starting point.

Advice: don't embarrass your bargaining partner by forcing him or her to make all the concessions.

There is no shortage of disputes.

A lot depends on the starting point.

Most people, even in simple risky situations, don't behave the way the theory of utility would have them behave.

We act like a zero-sum society, when in reality there is a lot of non zero-sum fat to be skimmed off to everyone's mutual advantage.

The need is not for the creation of new analytical techniques specially designed for the negotiation process, but rather for the creative use of analytical thinking that exploits existing techniques.