I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.

The entrepreneurial opportunity in America is alive and well.

When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.

The companies that are lasting are those that are authentic.

You cant build any kind of organization if youre not going to surround yourself with people who have experience and skill base beyond your own.

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.