I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.

You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.

When it comes to Starbucks, I take every threat very personally.

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention.

I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.

In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.