In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.
Howard SchultzPassionate conviction ... sparks romances, wins battles, and drives people to pursue dreams others wouldn't dare. Belief in ourselves and in what is right catapults us over hurdles, and our lives unfold.
Howard SchultzEurope has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
Howard SchultzThere's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.
Howard Schultz