In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.
Howard SchultzBeverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now.
Howard SchultzStarbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.
Howard SchultzPost-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience.
Howard SchultzGrow with discipline. Balance intuition with rigor. Innovate around the core. Don't embrace the status quo.
Howard Schultz