Risk more than others think safe.
Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.
The companies that are lasting are those that are authentic.
In anything we do, any endeavor, it's not what you do; it's why you do it
Success is best when its shared
In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.