If you want to achieve widespread impact and lasting value, be bold.

We would take something old and tired and common - coffee - and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.

I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.

When you start a company, it's a singular focus. You have the wind at your back.

Everyone must have a shot at the American Dream.

To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.

I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse.