We have no patent on anything we do and anything we do can be copied by anyone else. But you can't copy the heart and the soul and the conscience of the company.

I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, 'I'm going to do this'.

I think growth covers up mistakes.

Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine.

When you start a company, it's a singular focus. You have the wind at your back.

Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now.

A great business has to have a conscience. You have to know who you are and who you are not.