We have no patent on anything we do and anything we do can be copied by anyone else. But you can't copy the heart and the soul and the conscience of the company.

More than anything else, technology will pave the way for innovative change at Starbucks. The bulk of Starbucks' innovation over the next several years will be technology-focused.

Always challenge the old ways.

We are not in the coffee business serving people, we are in the people business serving coffee.

Any business today that embraces the status quo as an operating principle is going to be on a death march.

I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.

Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way.