It's one thing to dream, but when the moment is right, you've got to be willing to leave what's familiar and go out to find your own sound.

If it Captures Your Imagination, it will captivate others.

Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn't a program it has to be a way of life.

One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure

In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.

Do I take criticism of Starbucks personally? Of course I do.

Risk more than others think safe.