The issue of managing through a crisis is you have to be decisive even if you don't have perfect information.
Howard SchultzThe success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to manage the business through the lens of humanity.
Howard SchultzI conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
Howard SchultzWhen you're building a business or joining a company you have to be transparent, you can't have two sets of information for two sets of people.
Howard SchultzIn this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.
Howard Schultz