I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place and as a result of that the consumer is beginning to make decisions, not just on what things cost and the convenience of it.
Howard SchultzI think the most important thing that I think everyone in America must have is belief that wherever they live, whatever station they have in life, that the American dream is alive and well. I think the fracturing of trust and confidence is in the American dream.
Howard SchultzChina traditionally has been a tea-drinking country but we turned them into coffee drinkers.
Howard SchultzBeverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now.
Howard SchultzWhile we are a coffee company at heart, Starbucks provides much more than the best cup of coffeeโwe offer a community gathering place where people come together to connect and discover new things.
Howard Schultz