We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
Howard SchultzCalifornia, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.
Howard SchultzWe would take something old and tired and common - coffee - and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
Howard SchultzEffective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
Howard Schultz