I never took classic business classes in college, so I don't have the background that any of the people running large companies have.
Howard SchultzGreat companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
Howard SchultzWhen companies fail, or fail to grow, it's almost always because they don't invest in the people, the systems, and the processes they need.
Howard SchultzI do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action.
Howard Schultz