Hiring people is an art, not a science, and resumes can't tell you whether someone will fit into a company's culture.

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.

Most business people today are not going to invest in the uncertainty that exists in America.

In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.

Business leaders cannot be bystanders.

The premium single-cup segment is the fastest-growing business within the global coffee industry.