The issue of managing through a crisis is you have to be decisive even if you don't have perfect information.

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Success is best when its shared

People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.

Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.

Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.

My mother taught me something at a young age - she said 'you are the company you keep.' To define yourself by some label or some level of resources - that's pretty shallow.