Any business today that embraces the status quo as an operating principle is going to be on a death march.
Howard SchultzThere's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.
Howard SchultzIn times of adversity and change, we really discover who we are and what we're made of.
Howard SchultzStarbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn't a program it has to be a way of life.
Howard Schultz