People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.

When you're building a business or joining a company you have to be transparent, you can't have two sets of information for two sets of people.

If you look at coffee, tea, food and juice, we think there are inherent opportunities. If you look at health bars or grab-and-go products that are in our stores, we think we can significantly enhance them and make them more widely available.

In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.

When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.

Customers have different need states and life experiences.

We think of Starbucks not as a coffee company but a media company.