Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and experienced what we call "the third place" ... a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn't know they had.
Howard SchultzMy passion. My commitment. This is the most important thing in my life other than my family.
Howard SchultzThe hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
Howard SchultzSometimes the difference between winning and losing is will. The will to make it happen.
Howard SchultzThe lifeblood of job creation in America is small business, but they can't get access to credit.
Howard Schultz