I think if you're an entrepreneur, you've got to dream big - and then dream bigger.

I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, 'I'm going to do this'.

Great companies are defined by their discipline and their understanding of who they are and who they are not.

When it comes to Starbucks, I take every threat very personally.

When you're building a business or joining a company you have to be transparent, you can't have two sets of information for two sets of people.

Do I take criticism of Starbucks personally? Of course I do.

In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.