Early on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.
Howard SchultzVictory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
Howard SchultzOur history is based on extending the brand to categories within the guardrails of Starbucks.
Howard Schultz