Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
Howard SchultzWe are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
Howard SchultzI grew up in a working class family where there was no health insurance. I saw first hand the fracturing of the American dream and the bitterness that comes when there is no hope and a lot of despair. So I wanted to build the company, in a sense, that my father never got a chance to work for.
Howard SchultzSuccess in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way.
Howard SchultzI think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place and as a result of that the consumer is beginning to make decisions, not just on what things cost and the convenience of it.
Howard Schultz