Sometimes the difference between winning and losing is will. The will to make it happen.
Howard SchultzStarbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
Howard SchultzCutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.
Howard Schultz