Do I take criticism of Starbucks personally? Of course I do.

If it Captures Your Imagination, it will captivate others.

I can't imagine a day without coffee. I can't imagine!

I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.

When I returned as CEO in 2008, Starbucks had forgotten that meaningful innovations balance an organization's heritage with modern-day relevance and market differentiation, so we had to reorient. In one brainstorming session, we visited and observed great retailers, then asked ourselves, 'If Starbucks did not exist, what type of coffee experience would we create?

Most business people today are not going to invest in the uncertainty that exists in America.

Every step of the way, I made a point to underpromise and overdeliver. In the long run, that's the only way to ensure security in any job.