When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

Everyone starts strong. Success comes to those with unwavering commitment to be at the end.

Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.

If Vancouver did not succeed as Starbucks from '87 on, our entire international business, which is now thousands of stores and a significant amount of growth and profit, may not have existed.

Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention.

I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place and as a result of that the consumer is beginning to make decisions, not just on what things cost and the convenience of it.

People around the world, they want the authentic Starbucks experience.