When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under.

You cant build any kind of organization if youre not going to surround yourself with people who have experience and skill base beyond your own.

Believe in your dreams and dream big. And then after youve done that, dream bigger.

When you're building a business or joining a company you have to be transparent, you can't have two sets of information for two sets of people.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

Any business today that embraces the status quo as an operating principle is going to be on a death march.