There's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies.

There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.

More than anything else, technology will pave the way for innovative change at Starbucks. The bulk of Starbucks' innovation over the next several years will be technology-focused.

The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we're doing business, were trying to manage the business through the lens of humanity.

The issue of managing through a crisis is you have to be decisive even if you don't have perfect information.

I really believe that you cannot use the stock market as a proxy for the economy.

Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.