The premium single-cup segment is the fastest-growing business within the global coffee industry.

We have no patent on anything we do and anything we do can be copied by anyone else. But you can't copy the heart and the soul and the conscience of the company.

I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board, but most CEO's are hired by the board.

Business leaders cannot be bystanders.

We think of Starbucks not as a coffee company but a media company.

The issue of managing through a crisis is you have to be decisive even if you don't have perfect information.

Be bold, but be fair. Don't give in. If others around you have integrity, too, you can prevail