Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention.
Howard SchultzMass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.
Howard SchultzYou must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.
Howard SchultzI realize that idealism is out of sync with the cynicism of our age. Skepticism has come to be synonymous with sophistication, and glibness is mistaken for intelligence. In such an atmosphere, why bother aiming high? Far too many people don't. I just want to reassure people to have the courage to persevere, to keep following their hearts even when others scoff. Don't be beaten down by naysayers. Don't let the odds scare you from even trying.
Howard Schultz