Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.
Howard SchultzSocial and digital media is a bullet train, and that bullet train is not coming home.
Howard SchultzThe hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
Howard SchultzMass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.
Howard Schultz