Great companies are defined by their discipline and their understanding of who they are and who they are not.
Howard SchultzThe growth of the company and the license that Starbucks has is to participate in other food and beverage opportunities. We have a global business... and in many parts of the world, tea is much, much bigger than coffee, and we're going to bring tea and bring our capability and our understanding of what we've done for coffee to tea.
Howard SchultzMy passion. My commitment. This is the most important thing in my life other than my family.
Howard SchultzEveryone starts strong. Success comes to those with unwavering commitment to be at the end.
Howard Schultz