Don't settle! Embrace a dream--and keep dreaming. Don't be a bystander. Take it personally.

Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.

I think Starbucks created a platform and, ultimately, a runway for many other companies to emulate. I suspect if we had not achieved what we have, there would have been many regional brands that would have succeeded. But I'm not sure there would have been a national brand of the scope of Starbucks.

China traditionally has been a tea-drinking country but we turned them into coffee drinkers.

In this ever-changing society, the most powerful and enduring brands are built from the heart.

We have a big opportunity in China. We think the number of stores here can rival the number in North America.

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.