Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.

Be bold, but be fair. Don't give in. If others around you have integrity, too, you can prevail

Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew.

I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity.

In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.

Believe in your dreams and dream big. And then after youve done that, dream bigger.

When you start a company, it's a singular focus. You have the wind at your back.