The companies that are lasting are those that are authentic.

In this ever-changing society, the most powerful and enduring brands are built from the heart.

Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.

Success is empty if you arrive at the finish line alone.

Do I take criticism of Starbucks personally? Of course I do.

Early on I realized that I had to hire people smarter and more qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I can't tell you how hard that is. But if you've imprinted your values on the people around you, you can dare to trust them to make the right moves.

To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.