I think the most important thing that I think everyone in America must have is belief that wherever they live, whatever station they have in life, that the American dream is alive and well. I think the fracturing of trust and confidence is in the American dream.

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.

We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.

Everyone starts strong. Success comes to those with unwavering commitment to be at the end.

I never took classic business classes in college, so I don't have the background that any of the people running large companies have.

The companies that are lasting are those that are authentic.