The premium single-cup segment is the fastest-growing business within the global coffee industry.
Howard SchultzThere's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies.
Howard SchultzChina traditionally has been a tea-drinking country but we turned them into coffee drinkers.
Howard Schultz