Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
Howard SchultzAmericans reading the paper, listening to the news every single day, and all you hear is things are getting worse and worse. And that has a psychological effect on consumer confidence. That's what consumer confidence is.
Howard SchultzWe are not in the coffee business serving people, we are in the people business serving coffee.
Howard Schultz