Anybody can leverage celebrity for profit.

Don't be threatened by people smarter than you.

Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.

It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am.

Despite the fact that Starbucks has grown to be a large company. We've always played music in our stores and has always acted as an opportunity to create a mood in our stores. And customers started asking, "What song are you playing and can I buy that?" . And we said "No." And that was kind of the catalyst for beginning to look at music. We started out with our own compilations and after the success of that. We had the courage to say, "Let's produce our own record." and the first record was with Ray Charles before he unfortunately passed away.

I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.

Customers have different need states and life experiences.