Anybody can leverage celebrity for profit.

If it Captures Your Imagination, it will captivate others.

When I returned as CEO in 2008, Starbucks had forgotten that meaningful innovations balance an organization's heritage with modern-day relevance and market differentiation, so we had to reorient. In one brainstorming session, we visited and observed great retailers, then asked ourselves, 'If Starbucks did not exist, what type of coffee experience would we create?

To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.

The leaders in Washington have got to come together in a bipartisan way and do the right thing for the people who are being left behind. We cannot have an America that is only based on the wealthy.

Success in the United States is not an entitlement in China. You have to go there and earn it, and earn it the right way.

When you start a company, it's a singular focus. You have the wind at your back.