We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
Howard SchultzWe would take something old and tired and common - coffee - and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
Howard SchultzMy passion. My commitment. This is the most important thing in my life other than my family.
Howard SchultzThe Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary.
Howard Schultz