Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
Howard SchultzEurope has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
Howard SchultzIf you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
Howard SchultzIn the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.
Howard Schultz