Great companies are defined by their discipline and their understanding of who they are and who they are not.

Overnight the digital age had changed the course of history for our company. Everything that we thought was in our control no longer was. But within a year we had invested in social media and digital experts. Now Starbucks is the number one brand on Facebook.

Cutting prices or putting things on sale is not sustainable business strategy.

California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores.

I think the most important thing that I think everyone in America must have is belief that wherever they live, whatever station they have in life, that the American dream is alive and well. I think the fracturing of trust and confidence is in the American dream.

I think what we're lacking in society, not only in the U.S. but also around the world, is to find heroes once again and to celebrate these kind of people.

Always challenge the old ways.