When you're building a business or joining a company you have to be transparent, you can't have two sets of information for two sets of people.
Howard SchultzCutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can't cut enough costs to save your way to prosperity.
Howard SchultzWhen we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
Howard SchultzIf you put on a lousy production with white actors, it's lousy. There is a problem, or can be, at this stage of our social evolution, with mixing the casts. It may not be a question of race so much as class. You would rarely find a black man in a high executive position where he was swinging his weight around.
Howard Schultz