You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there.

In anything we do, any endeavor, it's not what you do; it's why you do it

Managing a business, small or large, today requires an extremely disciplined, thoughtful approach with regard to the pressure that people are under.

When it comes to Starbucks, I take every threat very personally.

Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.

Social and digital media is a bullet train, and that bullet train is not coming home.

I'm in a different position than most CEO's. I'm a founder. I'm not a hired CEO. Now, I can be fired by the board, but most CEO's are hired by the board.