In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you.

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

The premium single-cup segment is the fastest-growing business within the global coffee industry.

What I would say to young entrepreneurs is there's so many moments in your life where you have these dreams, and people are trying to protect you, and they say, perhaps, friends, family, parents sometimes, they don't agree with it, they think, 'This is just too high of a hurdle.' And I don't agree with that.

Success is something that has to be earned every day.

We think of Starbucks not as a coffee company but a media company.

This may sound a bit naive, but I got here by believing in big dreams.