In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you.

Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now.

Growing up I always felt like I was living on the other side of the tracks. I knew the people on the other side had more resources, more money, happier families.

I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I'm going to do some work at home, I would make myself a French press. It's the best way to make conventional coffee.

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.

I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.