In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you.

Every step of the way, I made a point to underpromise and overdeliver. In the long run, that's the only way to ensure security in any job.

I realize that idealism is out of sync with the cynicism of our age. Skepticism has come to be synonymous with sophistication, and glibness is mistaken for intelligence. In such an atmosphere, why bother aiming high? Far too many people don't. I just want to reassure people to have the courage to persevere, to keep following their hearts even when others scoff. Don't be beaten down by naysayers. Don't let the odds scare you from even trying.

Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now.

Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.

At an early age, my mother gave me this feeling that anything is possible, and I believe that.

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.