Ikea people do not drive flashy cars or stay at luxury hotels.

If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.

What is good for our customers is also in the long run good for us.

To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best

Simple routine have a greater impact. It is not just to cut costs that we avoid luxury hotels. We do not need fancy cars, posh titles, tailor made uniforms or other status symbols.

Making mistakes is the privilege of the active. It is always the mediocre people who are negative, who spend their time proving that they were not wrong.

Happiness is not reaching your goal. Happiness is being on the way.