Ikea people do not drive flashy cars or stay at luxury hotels.

A better everyday life means getting away from status and conventions -- being freer and more at ease as human beings.

Time is your most important resource. You can do so much in ten minutes. Ten minutes; once gone is gone for good.

The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.

People say I am cheap, and I don't mind if they do.

To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best

Most things remain undone. Glorious future!