Waste of resources is a mortal sin at IKEA.

I'm a bit tight with money, but so what? I look at the money I'm about to spend on myself and ask myself if IKEA's customers can afford it... I could regularly travel first class, but having money in abundance doesn't seem like a good reason to waste it.. If there is such a thing as good leadership, it is to give a good example. I have to do so for all the IKEA employees.

Making mistakes is the privilege of the active - of those who can correct their mistakes and put them right.

To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best

Ten minutes are not just one-sixth of your hourly pay; ten minutes is a piece of yourself. Divide yourself into ten units and sacrifice as few of them as possible in meaningless activities. Most things still remain to be done.

We ought to have more women in various management positions, because women are the ones who decide almost everything in the home.

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.