The word impossible has been and must remain deleted from our dictionary.
People say I am cheap, and I don't mind if they do.
The IKEA spirit is strong and living reality. Simplicity in our behavior gives us strength. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.
Ikea people do not drive flashy cars or stay at luxury hotels.
Happiness is not reaching your goal. Happiness is being on the way.
IKEA is not completely perfect. It irritates me to hear it said that IKEA is the best company in the world. We are going the right way to becoming it but we are not there yet.