Waste of resources is a mortal sin at IKEA.

If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.

Only those who are asleep make no mistakes.

The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.

Time is your most important resource. You can do so much in ten minutes. Ten minutes; once gone is gone for good.

Happiness is not reaching your goal. Happiness is being on the way.

To design a desk which may cost $1,000 is easy for a furniture designer but to design a functional and good desk which shall cost only $50 can only be done by the very best