How can I ask people who work for me to travel cheaply if I am traveling in luxury?

We have to still develop the IKEA group. We need many billions of Swiss francs to take on China or Russia.

I'm a bit tight with money, but so what? I look at the money I'm about to spend on myself and ask myself if IKEA's customers can afford it... I could regularly travel first class, but having money in abundance doesn't seem like a good reason to waste it.. If there is such a thing as good leadership, it is to give a good example. I have to do so for all the IKEA employees.

A better everyday life means getting away from status and conventions -- being freer and more at ease as human beings.

The most dangerous poison is the feeling of achievement. The antidote is to every evening think what can be done better tomorrow.

Ten minutes are not just one-sixth of your hourly pay; ten minutes is a piece of yourself. Divide yourself into ten units and sacrifice as few of them as possible in meaningless activities. Most things still remain to be done.

Most things remain undone. Glorious future!