Focus on a few key objectives ... I only have three things to do. I have to choose the right people, allocate the right number of dollars, and transmit ideas from one division to another with the speed of light. So I'm really in the business of being the gatekeeper and the transmitter of ideas.

A company has only so much money and managerial time. Winning leaders invest where the payback is the highest. They cut their losses everywhere else.

Simple messages travel faster, simpler designs reach the market faster and the elimination of clutter allows faster decision making.

Face reality as it is, not as it was, or as you wish it were. Be candid with everyone. Don't manage, lead. Change before you have to. If you don't have a competitive advantage, don't compete. Control your own destiny, or someone else will.

Leaders relentlessly upgrade their team, using every encounter as an opportunity to evaluate, coach, and build self-confidence.

We have the brand, and we have the fulfillment capability. Now we had to get the Net, and that's the easiest part of the game.

Be candid with everyone.