Shareholder value is the result of you doing a great job, watching your share price go up, your shareholders win, and dividends increasing. What happens when you have increasing shareholder value? You're delivering better employees to their communities and they can give back. Communities are winning because employees are involved in mentoring and all these other things. Customers are winning because you're providing them new products.

If I had to run a company on three measures, those measures would be customer satisfaction, employee satisfaction and cash flow.

I think every leader has an obligation - the absolute obligation - to treat everyone fairly. But they also have the obligation to treat everyone differently. Because people aren't all the same, and the last thing you ever want to do, in my opinion, is let the best in your organization be treated like the worst in your organization. It does nothing for your future.

Set stretch goals. Don't ever settle for mediocrity. The key to stretch is to reach for more than you think is possible. Don't sell yourself short by thinking that you'll fail.

My job is to find great ideas, exaggerate them, and spread them like hell around the business with the speed of light...And to put resources in to support them. Keep finding ideas. That's the job of just about all of our CEOs.

If you've got a company that has a mentality inside that is filled with searching for a better idea every day, not just as a slogan but as a real concept, you will have innovation around you all the time.

What's important at the grocery store is just as important in engines or medical systems. If the customer isn't satisfied, if the stuff is getting stale, if the shelf isn't right, or if the offerings aren't right, it's the same thing. You manage it like a small organization. You don't get hung up on zeros.