You can't behave in a calm, rational manner. You've got to be out there on the lunatic fringe.

When employees underperform, a leader tells them so.

One of the ways we'll know that Work-Out has been successful is that my style of leadership will no longer be tolerated in this company.

Stretch targets energize. We have found that by reaching for what appears to be the impossible, we often actually do the impossible; and even when we don't quite make it, we inevitably wind up doing much better than we would have done.

One of the jobs of a manager is to instill confidence, pump confidence into your people. And when you've got somebody who's raring to go and you can smell it and feel it, give 'em that shot.

It's the internet like the flu - it just spreads like crazy.

A strategy is something like, an innovative new product; globalization, taking your products around the world; be the low-cost producer. A strategy is something you can touch; you can motivate people with; be number one and number two in every business. You can energize people around the message.