Every employee, not just the senior people, should know how a company is doing.

Business is a game, and as with all games, the team that puts the best people on the field and gets them playing together wins. It's that simple.

The idea of let's all share the pain equally, or let's freeze salaries altogether - it's ass-backwards. It's absolutely ass-backwards.

Willingness to change is a strength, even if it means plunging part of the company into total confusion for a while.

Make winners out of every business in your company. Don't carry losers.

Don't make the process harder than it is.

In any bad situation you can not let yourself be a victim.